AboutUs: the editable guide to websites


Our Mission, to build the world's most comprehensive, collaborative resource about the Web while helping website operators.

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Writing for SEO: Go with the Flow

by Suzi Ziegler on 3 September 2010


AboutUs.org community member and search engineer John Calday compares the creation of a search engine optimized (SEO) website to crafting a well-organized book in his article, Intuitive SEO by the Book.

Mr. Calday explains how title tags, header tags and meta descriptions can all help you organize content on your website to grab the attention of both people and search engines. Structuring one’s website like a book with chapters and sections leads naturally to a site that’s well optimized for search engines.

We’re building a library of articles written by experienced professionals at AboutUs.org. If you’d like to share your knowledge about an online marketing topic, send me an email at SuziZiegler@AboutUs.org with your suggestion.

We’d love to hear from you!

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Your Blog Name is Your Brand

by Aliza Earnshaw on 31 August 2010


Lots of business people know that keeping a well-written, interesting blog can attract more potential customers to their website.

Choosing a name for one’s blog is an important part of creating its business benefit. Nyco Herzog, an experienced blogger and member of the AboutUs content team, covers the technical, SEO and branding implications of naming your blog in her newest article for business owners.

AboutUs.org is building a library of articles offering tips for growing your business on the web. Take a spin through the articles, and let us know if there’s a topic you’d like us to cover. Or perhaps you have some expertise you’d like to share with other business owners. If so, contact me at Aliza@AboutUs.org.

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Location-Aware Social Networks Are Your Friends

by Aliza Earnshaw on 26 August 2010

Are you the mayor of someplace on Foursquare? Do you know what people are saying about you on Loopt?

If you’re not yet aware of these social networks — and a few others — you need to be. Hallie Janssen of search-marketing firm Anvil Media Inc. tells you how to use the location-based social networks to increase your web presence and monitor your online reputation. You can even offer right-now discounts to the members of these networks when you want to bring more business in the door.

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Get More Customers with Good Contact Info

by Aliza Earnshaw on 24 August 2010

Why do some companies make it so hard to get in touch with them? I can’t tell you how many times I’ve been frustrated by trying to find contact information on a company’s website.

AboutUs community manager Kristina Weis offers tips on how to make contact information work for you in her article, Boost Conversions and SEO with Contact Info. She explains how providing contact information in a prominent location can help your website rank higher in search engine results and create greater trust with potential customers. More trust = more conversions from shopper to customer!

Our article on the benefits of providing contact information is one of many helpful articles for business owners we’re providing on AboutUs.org. If there’s a topic you’d like us to cover, contact me at Aliza@AboutUs.org.

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Don’t Lose the Folks Who Don’t Type WWW

by Aliza Earnshaw on 19 August 2010

People searching the Internet are often in a hurry. Sometimes they’ll remember to type www. before a website’s domain name, and sometimes they won’t.

You want to make sure that everyone can get to your website, even if they don’t type www. AboutUs community manager Kristina Weis tells you how in her newest article for business owners who want to use the web to grow.

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Want Traffic? Get Indexed!

by Aliza Earnshaw on 17 August 2010

Everyone wants their website to rank high in search results. But not everyone realizes that a website has to be in a search engine’s index to get there.

AboutUs community manager Kristina Weis tells you how to make sure your important web pages are indexed by search engines in the newest of our articles for business owners.

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AboutUs and Tesla Motors – Geeks Go Gaga for Green Sports Car

by Suzi Ziegler on 16 August 2010

You never know who you’ll meet on the road. During a recent layover in Chicago’s O’Hare Airport, I chatted with a gentleman about the Tesla Roadster, the world’s first and fastest green sports car. It turned out the gent is a marketing consultant for Tesla Motors. We exchanged cards.

Returning to the office, I found an emailed invitation to meet the Roadster in Portland the following week.
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Don’t Spend Too Much on Your Google AdWords Campaign

by Aliza Earnshaw on 12 August 2010

Google AdWords is a great tool for reaching your prospective customers at the moment they’re searching the web for what you sell.

That is, it’s a great tool if you know how to use it effectively. Christian Bullock, a senior account executive at Amplify Interactive, tells you how to use Google AdWords settings to tailor your ads in his article, Google AdWords Guide for Beginners. Use his tips, and you’ll know how to ensure your ads appear in front of the right people at the right time, without costing you an arm and a leg.
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Does Your Business Need a Blog?

by Aliza Earnshaw on 10 August 2010


Every business owner needs a blog, right? Well, maybe….and maybe not. Veteran blogger and AboutUs content team member Nyco Herzog offers insight about using a blog to promote your business in her article, Business Blog 101.

Blogging sounds like a great idea, especially if you enjoy writing. But as Nyco points out, you have to post regularly, and deal with the occasional negative comment. But no fear — Nyco also tells you how to turn any blogging negatives into positives for your business and your reputation.

Business Blog 101 is the latest in our growing library of articles about using the web to grow your business. Perhaps there’s something you’d like to learn about that we haven’t covered yet. If so, please email me at Aliza@AboutUs.org, and suggest a topic.

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SEO and PPC: What’s a site owner to do?

by Aliza Earnshaw on 6 August 2010

You’ve seen the ads next to search engine results, and you’d like your company to be there. Could pay per click ads help your business?

Make an educated choice with some help from Hallie Janssen. Her article explains the difference between organic search engine results and paid ads, and how to use both for maximum effect. She also compares return on investment for search engine optimization and paid ads.
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